Question Formatting

🚨 Double-Check Your Value Coding! 🚨

Always verify how Qualtrics has coded your values and choices by:

• Clicking the “recode values” button in Qualtrics

  • Options like “Strongly agree” on a 5-point scale might be formatted as a random number - you can use recode values to make sure the right number is assigned to the scale values

• If you forgot this step (we’ve all been there!), check what values were actually coded after downloading your dataset

Question Formatting Best Practices

Text Formatting

• Use Rich Text Formatting to make style changes
• Make sure to have different sentences on separate lines for readability

For Longer Content

• Always preview vignettes, text blocks, and images before launching
• Ensure everything is easily readable (squinting participants = bad data)
• Properly format any words or sections needing emphasis (e.g., bold, italic or underlined)